{ "item_title" : "Personal Communication Strategy", "item_author" : [" Qiana Gemmen "], "item_description" : "A business building a brand for itself and making a lot of money is a common practice today. Whether you're an ambitious entrepreneur, speaker, or marketer, you can quickly build your brand and upscale your business like never before.With the 4M method, you'll easily build a personal brand based on Market, Message, Money, and Meaning. All show: - Market - Mapping your customers' business and emotional needs into a truly differentiated and effective value proposition- Message - Creating a comprehensive and integrated personal communication strategy that makes the most of online and offline channels- Money - Determining your personal cash flow requirements and differentiation value for profitable engagements and successful salary negotiations.- Meaning - Aligning your personal brand with your core values and ensuring future brand elasticity.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/854/616/9798546169022_b.jpg", "price_data" : { "retail_price" : "8.99", "online_price" : "8.99", "our_price" : "8.99", "club_price" : "8.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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