{ "item_title" : "Strategy Manual", "item_author" : [" Bas Van Heel "], "item_description" : "Innumerable books have been published on (new) concepts of strategy. But when I was mentoring executives during their EMBA or on the job, I could not find a single simple manual about how to apply these concepts to real life.My book is a manual that gives you the steps towards building a strategy. It can also be used as a checklist to assess an existing strategy.It has been compiled for people with years of experience in their function who are relatively new to being involved in a company-wide strategy creation process.At the core, this book is about customer needs and competitive advantage. I have seen courses focus on one or the other. To me, the essence of strategy is establishing a link between both these areas.Strategy Manual is book #2 in the Management Manuals series by Bas van Heel", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/07/984/110/9079841102_b.jpg", "price_data" : { "retail_price" : "17.95", "online_price" : "17.95", "our_price" : "17.95", "club_price" : "17.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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