{ "item_title" : "The Power to Predict", "item_author" : [" Vivek Ranadivé", "Steven Menasche "], "item_description" : "Real-time business gives companies the ability to monitor and react to changes and address problems as they occur. But no matter how sophisticated their information-gathering and data mining systems are, they're still playing catch-up. In The Power to Predict, Ranadivé forecasts the next step in achieving breakthrough business performance, a new approach he calls Predictive Business: the ability to anticipate business problems and opportunities and to act preemptively. Predictive Business allows companies to take real-time information, correlate it with historical patterns, and recognize events that hold tremendous profit potential. In an effort to stay ahead of the curve, a handful of companies have been quietly making the transition from reactive organizations to proactive, and are well-suited for a customer-centric business paradigm. Ranadivé takes us inside a number of these companies--including Amazon, Pirelli, Harrah's, E. & J. Gallo, Wal-Mart, and 7-Eleven--to show how they are making that transition, and are able to anticipate customer needs and be ready satisfy them the minute they emerge; and be prepared for sudden events such as a power outage, spikes in demand for a product or service, logistic issues due to changing weather patterns, or evolving customer requirements.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/821/234/9798212347136_b.jpg", "price_data" : { "retail_price" : "45.95", "online_price" : "45.95", "our_price" : "45.95", "club_price" : "45.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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