A Practical Guide to Strategic Narrative Marketing : How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
Overview
Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining - to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.
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Details
- ISBN-13: 9781478777571
- ISBN-10: 1478777575
- Publisher: Outskirts Press
- Publish Date: July 2016
- Dimensions: 8.5 x 5.5 x 0.14 inches
- Shipping Weight: 0.19 pounds
- Page Count: 58
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