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Product Planning Essentials|Kenneth Kahn

Product Planning Essentials

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Overview

This book addresses the interdisciplinary nature of product development and product management. Instructors, students, and practitioners will benefit from chapters on design and legal considerations, expanded discussion of global considerations, and product planning best practice, all new to this edition.

This item is Non-Returnable

Details

  • ISBN-13: 9780765626080
  • ISBN-10: 076562608X
  • Publisher: Routledge
  • Publish Date: May 2011
  • Dimensions: 8.9 x 6.1 x 0.6 inches
  • Shipping Weight: 0.85 pounds
  • Page Count: 280

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