{ "item_title" : "Product Strategy", "item_author" : [" Gary Metcalfe "], "item_description" : "So you have a great product. Guess what? Your competitors have one as well. How do you ensure that your product stands out? How do you guarantee the success of your hard work?The answer:Product StrategyAll great products need a great strategy. In fact, a great strategy may save a mediocre product but very rarely does it work the other wayLearning the key elements of a great strategy is key to ensuring a productive rollout. Here's just a small taste of the problems a great strategy solves:Unclear product goalsCustomer miscommunicationPoor vision and hefty backlogsLack of feedbackPoor marketingand much much more.....Product strategy encompasses a large number of principles. In this book you will learn the basics which will help you get your strategy up and running in no timeHere's a small taste of what you'll learn:Elements of a great visionOptimal marketing strategiesCustomer feedbackHow to fix a bad strategyProduct managementImportant rolesCareers in product managementGrab your copy today and learn how you can ensure a successful product launch and create the results you desire within your organization", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/72/868/489/1728684897_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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