{ "item_title" : "Product Strategy", "item_author" : [" Gary Metcalfe "], "item_description" : "Is your product roadmap getting you lost?Are you unable to make head or tail of your product's priorities? Is your MVP a dud?Are you ready to banish all these problems out of existence?By popular demand, in this book bundle, we present to you Gary Metcalfe's best selling series Product Strategy. All the way from learning what a Product Strategy actually is to your marketing vision to developing succesful and relevant MVP's, this book will walk you all the way from A to ZYou will also learn the following:The risks you are probably unaware of.The best methods to mitigate and fix a bad product strategy.....fastEmpathy mapping and how to get to know your customers via an important question.A full product lifecycle.....the right way.All about vanity metrics versus useful metrics.Market segmentation and the best practices to ensure proper feedback.The 4 validation techniques that you can immediately implementand so much moreHere's what people are saying about the books in this bundle:Well presented and packed full of helpful information. I've found it very informative. By reading this book i have learned lot about the subject.- Jenny Flatoue, October 15, 2018A lot of the theory in the book will be familiar stuff for those in the field. All that said, well worth the time as a refresher. As product folks, we often get pulled down into the weeds and, while there's not a ton of groundbreaking ideas here, reading the book reminded me to pull my head up and practice more capital-P Product work day to day.- Franco Yorick, January 20, 2019Right now, you can purchase the three books separately for $19.99 each....ORYou can purchase this book for just $28.99 What's more, you will also get the ebook, absolutely free, when you purchase the paperbackSo go ahead and join those who have gone Lean the right wayClick buy now", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/79/909/402/1799094022_b.jpg", "price_data" : { "retail_price" : "31.99", "online_price" : "31.99", "our_price" : "31.99", "club_price" : "31.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details