{ "item_title" : "Protocols of Reading", "item_author" : [" Robert Scholes "], "item_description" : "Discussing a wide range of literary theory in a clear and accessible way, prize-winning author Robert Scholes here continues his ongoing construction of a humane semiotic approach to the problems of reading, writing, and teaching. Taking the view that 'all the world's a text, ' Scholes considers numerous texts from life and literature, including photographs, paintings, and television commercials as well as biographies and novels.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/30/005/062/0300050623_b.jpg", "price_data" : { "retail_price" : "30.00", "online_price" : "30.00", "our_price" : "30.00", "club_price" : "30.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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