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Public Relations Metrics|Betteke Van Ruler

Public Relations Metrics : Research and Evaluation

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Overview

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. This volume serves as supplemental text in public relations research courses, and will be used by practitioners who are evaluating their own work.

This item is Non-Returnable

Details

  • ISBN-13: 9780805862720
  • ISBN-10: 0805862722
  • Publisher: Routledge
  • Publish Date: May 2008
  • Dimensions: 9 x 6 x 0.94 inches
  • Shipping Weight: 1.5 pounds
  • Page Count: 348

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