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Qualitative Research Methods in Public Relations and Marketing Communications|Christine Daymon

Qualitative Research Methods in Public Relations and Marketing Communications

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Overview

This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

This item is Non-Returnable

Details

  • ISBN-13: 9780415471176
  • ISBN-10: 0415471176
  • Publisher: Routledge
  • Publish Date: August 2010
  • Dimensions: 9.21 x 6.14 x 0.94 inches
  • Shipping Weight: 1.67 pounds
  • Page Count: 416

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