{
"item_title" : "Qualitative Research Methods in Public Relations and Marketing Communications",
"item_author" : [" Christine Daymon", "Immy Holloway "],
"item_description" : "This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/41/547/117/0415471176_b.jpg",
"price_data" : {
"retail_price" : "280.00", "online_price" : "280.00", "our_price" : "280.00", "club_price" : "280.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Qualitative Research Methods in Public Relations and Marketing Communications
by Christine Daymon and Immy Holloway
Other Available Formats
Overview
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9780415471176
- ISBN-10: 0415471176
- Publisher: Routledge
- Publish Date: August 2010
- Dimensions: 9.21 x 6.14 x 0.94 inches
- Shipping Weight: 1.67 pounds
- Page Count: 416
Related Categories
