{ "item_title" : "Python for Marketing Research and Analytics", "item_author" : [" Jason S. Schwarz", "Chris Chapman", "Elea McDonnell Feit "], "item_description" : "Part I: Basics of Python.- Chapter 1: Welcome to Python.- Chapter 2: The Python Language.- Part II Fundamentals of Data Analysis.- Chapter 3: Describing Data.- Chapter 4: Relationships Between Continuous Variables.- Chapter 5: Comparing Groups: Tables and Visualizations.- Chapter 6: Comparing Groups: Statistical Tests.- Chapter 7: Identifying Drivers of Outcomes: Linear Models.- Chapter 8: Additional Linear Modeling Topics.- Part III Advanced data analysis.- Chapter 9: Reducing Data Complexity.- Chapter 10: Segmentation: Unsupervised Clustering Methods for Exploring Subpopulations.- Chapter 11: Classification: Assigning observations to known categories.- Chapter 12: Conclusion.- Index.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/3/03/049/722/3030497224_b.jpg", "price_data" : { "retail_price" : "64.99", "online_price" : "64.99", "our_price" : "64.99", "club_price" : "64.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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