{ "item_title" : "Research in Consumer Behavior", "item_author" : [" Russell W. Belk "], "item_description" : "Volume 10 of Research in Consumer Behavior presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/76/231/304/0762313048_b.jpg", "price_data" : { "retail_price" : "149.99", "online_price" : "149.99", "our_price" : "149.99", "club_price" : "149.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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