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Rethinking Strategy for Creative Industries|Milan Todorovic

Rethinking Strategy for Creative Industries : Innovation and Interaction

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Overview

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries.

This book will be of significant

This item is Non-Returnable

Details

  • ISBN-13: 9780367668471
  • ISBN-10: 0367668475
  • Publisher: Routledge
  • Publish Date: September 2020
  • Dimensions: 9.21 x 6.14 x 0.53 inches
  • Shipping Weight: 0.79 pounds
  • Page Count: 238

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