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Rethinking Strategy for Creative Industries|Milan Todorovic

Rethinking Strategy for Creative Industries : Innovation and Interaction

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Overview

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries.

This book will be of significant interest to scholars, advanced students and practitioners in the Creative Industries and also for academic libraries, management consultancies, and practitioners.

This item is Non-Returnable

Details

  • ISBN-13: 9780415730594
  • ISBN-10: 0415730597
  • Publisher: Routledge
  • Publish Date: March 2016
  • Dimensions: 9.2 x 6.2 x 0.8 inches
  • Shipping Weight: 1.06 pounds
  • Page Count: 252

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