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Satisfaction|Richard L. Oliver

Satisfaction : A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer

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Overview

Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.

This item is Non-Returnable

Details

  • ISBN-13: 9780765617705
  • ISBN-10: 0765617706
  • Publisher: Routledge
  • Publish Date: February 2010
  • Dimensions: 10.1 x 6.9 x 1.3 inches
  • Shipping Weight: 2.35 pounds
  • Page Count: 544

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