menu
{ "item_title" : "How to Measure Customer Satisfaction", "item_author" : [" Nigel Hill", "John Brierley "], "item_description" : "Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book ", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/56/608/595/056608595X_b.jpg", "price_data" : { "retail_price" : "59.99", "online_price" : "59.99", "our_price" : "59.99", "club_price" : "59.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
How to Measure Customer Satisfaction|Nigel Hill

How to Measure Customer Satisfaction

local_shippingShip to Me
On Order. Usually ships in 2-4 weeks
FREE Shipping for Club Members help

Overview

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book

This item is Non-Returnable

Details

  • ISBN-13: 9780566085956
  • ISBN-10: 056608595X
  • Publisher: Routledge
  • Publish Date: December 2003
  • Dimensions: 9.6 x 6.7 x 0.5 inches
  • Shipping Weight: 0.66 pounds
  • Page Count: 160

Related Categories

You May Also Like...

    1

BAM Customer Reviews