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{
"item_title" : "Service Management and Marketing Principles",
"item_author" : [" Jay Kandampully", "David J. Solnet "],
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Service Management and Marketing Principles : Competing in the Service Economy
by Jay Kandampully and David J. Solnet
Other Available Formats
Overview
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
This item is Non-Returnable
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Details
- ISBN-13: 9781032749655
- ISBN-10: 1032749652
- Publisher: Routledge India
- Publish Date: June 2024
- Dimensions: 9.21 x 6.14 x 0.52 inches
- Shipping Weight: 0.78 pounds
- Page Count: 234
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