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{
"item_title" : "Services Marketing Cases in Emerging Markets",
"item_author" : [" Sanjit Kumar Roy", "Dilip Mutum", "Bang Nguyen "],
"item_description" : "Service experience and co-creation.- Service branding and Servicescapes.- Transformative services.",
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Services Marketing Cases in Emerging Markets : An Asian Perspective
Overview
Service experience and co-creation.- Service branding and Servicescapes.- Transformative services.
This item is Non-Returnable
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Details
- ISBN-13: 9783319329680
- ISBN-10: 3319329685
- Publisher: Springer
- Publish Date: September 2016
- Dimensions: 9.21 x 6.14 x 0.5 inches
- Shipping Weight: 1 pounds
- Page Count: 184
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