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{
"item_title" : "Shopping 3.0",
"item_author" : [" Cor Molenaar "],
"item_description" : "Customers don't come into a shop because they have to, because they have no choice; they enter voluntarily because it is practical, or attractive, or funShops are not yet written off and retailers are not practising an ancient craft, but there is a lot that needs to be done. Drawing on extensive research, Cor Molenaar, one of Europe's leading authors on the intersection of marketing and technology, explores what modern shopping customers are looking for and what retailers (online, bricks and mortar or hybrid) can do to attract them. It is a must-have guide for retailers, IT and marketing professionals, and advertising agencies.",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/40/941/764/1409417646_b.jpg",
"price_data" : {
"retail_price" : "233.99", "online_price" : "233.99", "our_price" : "233.99", "club_price" : "233.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Overview
Customers don't come into a shop because they have to, because they have no choice; they enter voluntarily because it is practical, or attractive, or fun Shops are not yet written off and retailers are not practising an ancient craft, but there is a lot that needs to be done. Drawing on extensive research, Cor Molenaar, one of Europe's leading authors on the intersection of marketing and technology, explores what modern shopping customers are looking for and what retailers (online, bricks and mortar or hybrid) can do to attract them. It is a must-have guide for retailers, IT and marketing professionals, and advertising agencies.
This item is Non-Returnable
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Details
- ISBN-13: 9781409417644
- ISBN-10: 1409417646
- Publisher: Routledge
- Publish Date: October 2010
- Dimensions: 10 x 7 x 0.56 inches
- Shipping Weight: 1.35 pounds
- Page Count: 226
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