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Smartphone Start-Ups|Claudio Giachetti

Smartphone Start-Ups : Navigating the iPhone Revolution

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Overview

Provides empirical case studies of start-ups in the smartphone industry

Explores the key factors that helped each featured start-up sustain growth and development

Uses Apple's iPhone as an example of creating a new market space in the mobile phone industry

This item is Non-Returnable

Details

  • ISBN-13: 9783319679723
  • ISBN-10: 3319679724
  • Publisher: Palgrave MacMillan
  • Publish Date: November 2017
  • Dimensions: 8.27 x 5.83 x 0.5 inches
  • Shipping Weight: 0.88 pounds
  • Page Count: 192

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