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Structured Creativity|T. Sauber

Structured Creativity : Formulating an Innovation Strategy

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Overview

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

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Details

  • ISBN-13: 9781349542802
  • ISBN-10: 1349542806
  • Publisher: Palgrave MacMillan
  • Publish Date: August 2016
  • Dimensions: 8.5 x 5.5 x 0.51 inches
  • Shipping Weight: 0.63 pounds
  • Page Count: 227

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