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Structured Creativity : Formulating an Innovation Strategy
by T. Sauber and H. Tschirky
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Overview
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
This item is Non-Returnable
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Details
- ISBN-13: 9781403991508
- ISBN-10: 1403991502
- Publisher: Palgrave MacMillan
- Publish Date: December 2005
- Dimensions: 8.86 x 6.24 x 0.73 inches
- Shipping Weight: 0.93 pounds
- Page Count: 227
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