{ "item_title" : "A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore", "item_author" : [" Muthamma B. U. "], "item_description" : "This study explores the adoption, usage, and perception of e-wallets among consumers in Mysore, highlighting the transformative impact of digital payment systems on daily financial activities. Utilizing a mixed-methods approach, surveys and interviews will gather data from a diverse sample of Mysore residents. The research investigates factors influencing e-wallet adoption, such as convenience, security, trust, and familiarity with digital technologies, while examining the impact of socio-demographic variables like age, income, education, and occupation. The findings aim to identify the drivers and barriers shaping consumer perceptions of e-wallets, providing valuable insights for the e-wallet industry and policymakers to enhance digital payment adoption.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/99/931/924/9999319246_b.jpg", "price_data" : { "retail_price" : "42.50", "online_price" : "42.50", "our_price" : "42.50", "club_price" : "42.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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