{ "item_title" : "A Study on Vendor Challenges in the 4party Logistics and Their Impact", "item_author" : [" Jayakeerthana V", "Keerthivasan P "], "item_description" : "In today's highly competitive business environment, logistics has become a critical factor in ensuring customer satisfaction and organizational success. The growing complexity of global supply chains, coupled with the need for faster, more reliable, and cost-effective delivery systems, has led to the development of innovative logistics models. Among these, Fourth-Party Logistics (4PL) has emerged as a strategic approach where a single logistics integrator manages and coordinates all supply chain activities by outsourcing services to multiple third-party logistics providers (3PLs). Unlike traditional logistics systems, the 4PL model emphasizes end-to-end supply chain visibility, integration of advanced technologies, and the optimization of resources across networks. Despite its numerous advantages, the effectiveness of 4PL largely depends on the performance and reliability of vendors within the logistics chain.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/6/20/975/312/6209753124_b.jpg", "price_data" : { "retail_price" : "56.72", "online_price" : "56.72", "our_price" : "56.72", "club_price" : "56.72", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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