{ "item_title" : "Successful Advertising", "item_author" : [" John Angus MacDonald "], "item_description" : "Successful Advertising: How To Accomplish It is a book written by John Angus Macdonald and originally published in 1902. This book is a comprehensive guide to creating effective advertising campaigns and marketing strategies. The author draws on his own experience as a successful advertising executive to provide practical advice and insights into the industry. The book covers a wide range of topics related to advertising, including the psychology of consumer behavior, the importance of market research, and the use of different media channels to reach target audiences. Macdonald also discusses the role of creativity in advertising and provides tips for creating compelling and memorable ad campaigns.Throughout the book, Macdonald emphasizes the importance of understanding the needs and desires of your target audience and tailoring your advertising approach accordingly. He also stresses the need for honesty and transparency in advertising, and warns against using deceptive or manipulative tactics to sell products or services.Overall, Successful Advertising: How To Accomplish It is a valuable resource for anyone looking to improve their advertising skills or gain a better understanding of the industry. Despite being written over a century ago, the insights and advice contained within the book remain relevant and applicable to modern advertising practices.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/10/465/897/1104658976_b.jpg", "price_data" : { "retail_price" : "36.95", "online_price" : "36.95", "our_price" : "36.95", "club_price" : "36.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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