{ "item_title" : "Synthetic Users", "item_author" : [" Jorn K. Teutloff "], "item_description" : "A Textbook on AI Validation for Demand and StrategyA staggering number of ventures fail-not for lack of effort, but because they commit time, capital, and effort before they understand whether real demand exists. Synthetic Users meets that challenge with a structured, research-grounded approach to evaluating ideas, testing assumptions, and analyzing likely demand before significant resources are committed.A New Method, Grounded in TheoryThis book introduces synthetic validation: the disciplined application of AI-generated personas, users, and customers to model how a market is likely to respond before a product exists. By simulating customer reactions and varying decision variables early, organizations can reduce uncertainty and make sharper strategic choices.Designed for Students, Researchers, and InnovatorsWritten as a textbook, Synthetic Users pairs conceptual depth with a complete pedagogical framework. Each chapter includes:Learning Objectives that frame each chapter's goalsMini-Cases and Practitioner's Boxes connecting theory to practiceKey Takeaways and Key Terms for review and revisionDiscussion Questions for seminars and independent studyApplied Exercises that turn concepts into hands-on practiceFor the Classroom and the FieldSuitable for courses in entrepreneurship, innovation management, product strategy, and applied AI-Synthetic Users helps the next generation of founders, analysts, and scholars move beyond guesswork toward evidence-based decisions.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/899/612/9798996123711_b.jpg", "price_data" : { "retail_price" : "64.95", "online_price" : "64.95", "our_price" : "64.95", "club_price" : "64.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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