{ "item_title" : "Technology Roadmapping", "item_author" : [" Tugrul U. Daim", "Terry Oliver", "Rob Phaal "], "item_description" : "This book is the authoritative reference for technology roadmapping, written by authors known worldwide for their expertise on the subject. The book has four parts. The objective of the first part is to introduce established technology management frameworks, to highlight the overall ecosystem for the use of technology roadmaps. This part provides international perspectives as well as examples from industrial organizations and government agencies. The second part provides a toolkit presented through applications and case studies, and provides a review of methods complimentary to technology roadmapping. The tools discussed include technology assessment, technology forecasting and technology intelligence analysis. The objective of this part is to provide professionals with the tools required to gather the essential data for the roadmapping project. Part three presents proven frameworks for technology roadmapping written by those who have developed practical approaches for various organizations. This part provides the know-how for developing and executing technology roadmaps. The final section presents applications demonstrating the use of this powerful tool, providing regional, government and industrial applications. The knowledge base includes projects from Europe, Asia and the Americas.Related Link(s);", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/81/323/533/9813235330_b.jpg", "price_data" : { "retail_price" : "288.00", "online_price" : "288.00", "our_price" : "288.00", "club_price" : "288.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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