{ "item_title" : "Ten-Finger Discount", "item_author" : [" Mike Knox "], "item_description" : "There was a time when you could write a letter to a company, and they would write you back.Consumer Affairs, they called it. And they had a ton of money to burn, an ongoing effort to keep customers happy. As they loved to say in retail in times long gone: The Customer is always right Mike Knox's first such letter was to Burger King. They sent him a pack of coupons for free hamburgers. He hit the jackpot when he wrote a nice letter to United Airlines: They sent him a free airline ticket, a $100 gift card, and a can of peanuts.Alas, those days are gone.Today, when you try to contact a company, you're funneled through a series of outsourced internationals trained to say things like, I understand your frustration, ma'am. Or maybe you'll get Ron the Bot. His most common answer will be Sorry, I don't understand the question, could you rephase it?No more coupons. No more swag. No more free stuff.Hell, you're lucky if you even get the stuff you've paid for.This book is a nostalgic tribute to those glorious days when a well-worded grievance or a properly placed compliment could actually bring you satisfaction . . . or even joy.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/97/140/001/1971400017_b.jpg", "price_data" : { "retail_price" : "11.25", "online_price" : "11.25", "our_price" : "11.25", "club_price" : "11.25", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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