{
"item_title" : "This Is PR",
"item_author" : [" Doug Newsom", "Judy Turk", "Dean Kruckeberg "],
"item_description" : "Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.",
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This Is PR : The Realities of Public Relations
Overview
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.
This item is Non-Returnable
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Details
- ISBN-13: 9781111836832
- ISBN-10: 1111836833
- Publisher: Cengage Learning
- Publish Date: January 2012
- Dimensions: 9.8 x 7.9 x 0.6 inches
- Shipping Weight: 1.45 pounds
- Page Count: 384
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