{ "item_title" : "Travel Technology and Innovation", "item_author" : [" Iva Boneva", "John Sturtz "], "item_description" : "Introduction to Travel Technology: Provide a comprehensive overview of travel technology, including its evolution, current trends, and the role of technology in shaping the travel industry, with insights into the digital transformation of travel services and experiences. Booking and Reservation Systems: Explore booking and reservation systems used in the travel industry, including global distribution systems (GDS), online travel agencies (OTA), airline reservation systems (ARS), hotel reservation systems, and other digital platforms for booking accommodations, transportation, and activities. Mobile Applications and Digital Platforms: Discuss the proliferation of mobile applications and digital platforms in travel, including travel planning apps, booking apps, navigation apps, review platforms, and social media platforms, with a focus on how these technologies enhance traveler experiences and interactions. Innovation in Travel Services: Highlight innovative practices and initiatives in travel services, including dynamic pricing models, loyalty programs, experiential travel offerings, eco-friendly initiatives, and community-based tourism projects, with examples of successful innovations and their impact on the travel industry.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/78/715/349/1787153495_b.jpg", "price_data" : { "retail_price" : "144.99", "online_price" : "144.99", "our_price" : "144.99", "club_price" : "144.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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