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The Ultimate Guide to Sports Marketing|Stedman Graham

The Ultimate Guide to Sports Marketing

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Overview

An insider's look at the world of sports marketing, from the high-profile writing team that helped define the field. This is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Includes use of the Internet, contract negotiations with sponsors, and specifics of licensing deals.

Details

  • ISBN-13: 9780071361248
  • ISBN-10: 0071361243
  • Publisher: McGraw-Hill Companies
  • Publish Date: April 2001
  • Dimensions: 9.1 x 6.1 x 1 inches
  • Shipping Weight: 1.35 pounds
  • Page Count: 315

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