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"item_description" : "An insider's look at the world of sports marketing, from the high-profile writing team that helped define the field. This is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Includes use of the Internet, contract negotiations with sponsors, and specifics of licensing deals.",
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The Ultimate Guide to Sports Marketing
Overview
An insider's look at the world of sports marketing, from the high-profile writing team that helped define the field. This is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Includes use of the Internet, contract negotiations with sponsors, and specifics of licensing deals.
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Details
- ISBN-13: 9780071361248
- ISBN-10: 0071361243
- Publisher: McGraw-Hill Companies
- Publish Date: April 2001
- Dimensions: 9.1 x 6.1 x 1 inches
- Shipping Weight: 1.35 pounds
- Page Count: 315
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