{ "item_title" : "Unit Economics for SaaS and Subscription Businesses", "item_author" : [" Danny Munrow", "Hayden Van Der Post "], "item_description" : "Reactive PublishingUnit economics sit at the core of every successful SaaS and subscription-based business. Without a clear understanding of how revenue, cost, retention, and growth interact at the customer level, even fast-growing companies can drift into fragile or unsustainable models.This book provides a structured, analytical framework for understanding unit economics in modern SaaS and subscription businesses. It breaks down the key metrics used by finance teams, founders, and analysts to evaluate performance, scalability, and long-term viability, including lifetime value (LTV), customer acquisition cost (CAC), payback periods, expansion revenue, and contribution margins.Rather than offering tactics or shortcuts, the focus is on how these metrics work together as a system. Readers are guided through the logic behind unit-level analysis, how different pricing models affect outcomes, and how changes in retention, expansion, or cost structure ripple through financial performance over time.Topics covered include:The economic logic behind LTV and retention-based revenue modelsCAC dynamics across growth stages and channelsPayback periods and capital efficiency in subscription businessesExpansion revenue and its role in compounding unit economicsMargin structure and trade-offs in scaling SaaS operationsWritten for professionals who want clarity rather than slogans, this book serves as a practical reference for understanding the financial mechanics that underpin subscription businesses. It is suitable for founders, FP&A professionals, product leaders, investors, and analysts seeking a grounded, metrics-driven view of SaaS economics.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/824/688/9798246888261_b.jpg", "price_data" : { "retail_price" : "37.99", "online_price" : "37.99", "our_price" : "37.99", "club_price" : "37.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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