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Where Value Hides : A New Way to Uncover Profitable Growth for Your Business
Overview
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
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Details
- ISBN-13: 9780470009208
- ISBN-10: 0470009209
- Publisher: Wiley
- Publish Date: October 2006
- Dimensions: 9.2 x 6.32 x 1.01 inches
- Shipping Weight: 1.05 pounds
- Page Count: 288
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