{ "item_title" : "The WeChat Video Channel Playbook/视", "item_author" : [" 萧大业 艾乐 "], "item_description" : "Top influencer Xiao Daye reveals the fundamentals and insider secrets of building a WeChat Video Channel from the ground up-unlocking the short-video era's opportunities for everyday creators. 当红大V萧大业 倾情分享从0开始经营视频号的底层逻辑和进阶奥秘，抓住短视频时代普通人的红利 Since its launch, WeChat Video Channels have attracted widespread attention. In the era of short video, it may well be the last train that ordinary people can board. This book addresses two key questions: How do you get started with WeChat Video Channels from scratch? And how do you advance your operations, build traffic, create viral content, and successfully lay the groundwork for a business venture based on the platform? The first half of the book is written by Xiao Daye. It not only tells readers how to create content for WeChat Video Channels but also shares, through his own journey from zero to becoming a well-known influencer, how the platform enabled a transformative shift in his life and career as a major IP. The second half is written by Ai Le, providing a systematic introduction to the fundamentals and operational knowledge needed to get started with WeChat Video Channels. It also traces the platform's version updates and iterations to clarify the business strategies behind them. By reading this one book, you will gain a complete methodology for building traffic and cultivating an influential IP. 视频号从问世伊始就广受关注，在短视频时代，它可能是普通人能搭上的后一班车。本书将解决两个问题：如何从0开始入局视频号？如何进阶操作、积累流量、创作爆款，并基于视频号平台成功创业起步？ 本书前半部分由萧大业执笔，不仅要告诉读者视频号怎么做，而且通过自身从0起步成为知名大V的经验，介绍大IP背后人生轨迹基于视频号的成功转型。后半部分由艾乐执笔，系统介绍视频号入手、运营的完备知识，并根据视频号版本迭代发展，理清背后潜藏的商业思路。读一本书，让你学到流量聚集和IP打造的完整方法论。", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/7/30/030/112/7300301126_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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