{ "item_title" : "Understanding Enterprises Through Financial Statements", "item_author" : [" 张新民 "], "item_description" : "Renowned financial statement expert, creator of the accessible Zhang Method of Financial Statement Analysis-enabling you to read financial reports with ease and uncover the secrets hidden in the numbers. 著名财务报表专家，接地气的张氏财报分析法，轻轻松松读财报，挖掘数字背后的秘密。 From a management perspective, this book provides an in-depth analysis of corporate financial statements through the author's original Eight Perspectives analytical framework. It examines financial statements across multiple dimensions, including strategy, operating asset management and competitiveness, profitability and quality, value, cost determination mechanisms, financial condition quality, risks, and prospects. The book features vivid language, lively case studies, and strong readability. Through theoretical and methodological innovation, it achieves a breakthrough in analyzing Chinese corporate financial statements using a framework developed by Chinese scholars. Readers can apply the analytical framework presented in this book to conduct comprehensive analyses of existing enterprises, making it highly practical and actionable. 本书从管理的视角出发，以作者独创的八看分析框架为路径，从战略、经营资产管理与竞争力、效益和质量、价值、成本决定机制、财务状况质量、风险及前景等方面对企业财务报表进行透视。 本书语言生动、案例鲜活，可读性强。用理论与方法的创新实现了用中国人自己创立的框架分析中国企业财务报表的跨越。读者可以将本书提出的分析框架用于对现有企业的整体分析，具有极强的实战性。 Zhang Xinmin, former Vice President of the University of International Business and Economics (UIBE), Professor, and Doctoral Supervisor. He is a recipient of the State Council Government Special Allowance, a Ministry of Finance-designated accounting expert, and a Beijing Distinguished Teacher. He holds numerous leadership roles in national academic organizations and is the course leader for the nationally recognized Financial Statement Analysis course, as well as the principal investigator for a major National Natural Science Foundation of China research project on corporate finance in the internet era. 张新民 对外经济贸易大学原副校长，教授，博士生导师，国务院政府特殊津贴获得者，财政部会计名家，北京市教学名师。现任国务院学位委员会工商管理学科评议组成员，中国商业会计学会副会长，中国金融会计学会副会长，财务报表分析系列课程虚拟教研室负责人，国际管理会计教育联盟理事长，中国会计学会常务理事兼对外学术交流专业委员会主任委员，工商管理教学指导委员会会计学分委员会副主任委员。国家精品在线开放课程、首批国家一流本科课程（线上）和首届国家级课程思政示范课程财务报表分析负责人，全国黄大年式教师团队负责人。财经类高校国家自然科学基金重大课题互联网时代公司财务问题研究负责人。", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/7/30/032/416/7300324169_b.jpg", "price_data" : { "retail_price" : "31.99", "online_price" : "31.99", "our_price" : "31.99", "club_price" : "31.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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