{ "item_title" : "Win The Job", "item_author" : [" Reid Coleman "], "item_description" : "You know how to do the work. But when the customer says Your price is too high, asks for a discount, disappears after the estimate, or says I need to think about it, do you know exactly what to say next?WIN THE JOB is a practical construction sales field guide with 200+ ready-to-adapt scripts for contractors, builders, remodelers, and construction professionals who need clear language for the conversations that determine whether a promising lead moves forward, stalls, or disappears.From the first inquiry to the signed agreement, you'll find practical language for situations such as: Responding to new leads by phone, text, email, and onlineQualifying projects without pushing good customers awayHandling early price questions and unrealistic budgetsMoving prospects toward calls, site visits, and appointmentsPresenting estimates without leaving the customer focused only on priceResponding to cheaper competitors, discount requests, markup questions, and scope cutsFollowing up when an estimate goes silentHandling I need to think about it, trust concerns, schedule issues, and contract hesitationReopening old estimates and opportunities that may still be worth pursuingMoving the right customer from verbal interest to a clear signed agreementThis is not a theory-heavy sales book or a collection of aggressive closing tricks.The scripts are built around real contractor conversations. Find the situation you are facing, see practical ways to respond, adapt the language to your business, and move the conversation toward the right next step.Use them on the phone, face-to-face, by text, email, voicemail, WhatsApp, website inquiry, or social media where the situation calls for it.Whether you are a general contractor, remodeler, builder, roofer, flooring contractor, specialty contractor, or owner-operator, WIN THE JOB helps you communicate with more confidence, handle difficult customer conversations, protect your price and scope, and move the right opportunities toward signed jobs.You already know your work. Now be ready with what to say when the conversation matters.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/816/137/9798161370209_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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