{ "item_title" : "Your First Startup (Book 2)", "item_author" : [" Wayne Walker "], "item_description" : "Wayne continues the journey from the first book. For the new or more experienced business owners he explains step-by-step, in detail how to make or continue the leap from traditional employment and create a business with enough income to pursue your dreams. This book provides the tools that a new entrepreneur needs in straight talk. The focus is on the 99% of new businesses not unicorns. If your ONLY goal is to get money from investors this is NOT for you. Wayne delivers real-world experience for those who share the vision that to offer something of value (a product or service) to paying clients is one of the best signs that you have a real business and not some unicorn chaser.- Learn from his experience with his own lean startup venture. This hands-on book will launch you on your way.- Avoid the mistakes that sink new businesses- Expanded email marketing chapters, this alone will save you lots of consulting fees- How to locate customers: how to capture and keep them- Learn which advisors you need and the ones to avoid- Make more intelligent decisions elevate your profits", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/39/389/128/1393891284_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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