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Advertising Campaign Design : Just the Essentials
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Overview
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
This item is Non-Returnable
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Details
- ISBN-13: 9780765625533
- ISBN-10: 0765625539
- Publisher: Routledge
- Publish Date: August 2011
- Dimensions: 8.9 x 6 x 0.6 inches
- Shipping Weight: 0.79 pounds
- Page Count: 256
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