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Advertising Campaign Design|Robyn Blakeman

Advertising Campaign Design : Just the Essentials

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Overview

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

This item is Non-Returnable

Details

  • ISBN-13: 9780765625526
  • ISBN-10: 0765625520
  • Publisher: Routledge
  • Publish Date: August 2011
  • Dimensions: 9.31 x 6.62 x 0.73 inches
  • Shipping Weight: 1.06 pounds
  • Page Count: 256

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