{ "item_title" : "Advertising Media A-To-Z", "item_author" : [" Jim Surmanek "], "item_description" : "A quick-access reference to every essential mediarelated term and conceptAfter the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign.Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research.A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for:Definitions of key conceptsInside tips on effective media planningPractical tips on the dynamics of media planning and buying", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/07/142/214/0071422145_b.jpg", "price_data" : { "retail_price" : "32.00", "online_price" : "32.00", "our_price" : "32.00", "club_price" : "32.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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