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Brand Positioning : Connecting Marketing Strategy and Communications
by Erik Kostelijk and Karel Jan Alsem
Other Available Formats
Overview
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.
This item is Non-Returnable
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Details
- ISBN-13: 9780367250119
- ISBN-10: 036725011X
- Publisher: Routledge
- Publish Date: February 2020
- Dimensions: 9.7 x 6.9 x 0.7 inches
- Shipping Weight: 1.49 pounds
- Page Count: 254
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