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Consumer Research|Stephen Brown

Consumer Research : Postcards From the Edge

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Overview

This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.

This item is Non-Returnable

Details

  • ISBN-13: 9780415173179
  • ISBN-10: 0415173175
  • Publisher: Routledge
  • Publish Date: December 1997
  • Dimensions: 9.21 x 6.14 x 0.87 inches
  • Shipping Weight: 1.31 pounds
  • Page Count: 428

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