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The Essentials of Marketing Research|Lawrence Silver

The Essentials of Marketing Research

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Overview

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.

This item is Non-Returnable

Details

  • ISBN-13: 9780415899284
  • ISBN-10: 0415899281
  • Publisher: Routledge
  • Publish Date: October 2012
  • Dimensions: 9.9 x 7 x 0.8 inches
  • Shipping Weight: 1.35 pounds
  • Page Count: 366

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