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Consumer Value|Morris Holbrook

Consumer Value : A Framework for Analysis and Research

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Overview

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

This item is Non-Returnable

Details

  • ISBN-13: 9780415191937
  • ISBN-10: 0415191939
  • Publisher: Routledge
  • Publish Date: December 1998
  • Dimensions: 9.26 x 6.2 x 0.88 inches
  • Shipping Weight: 0.77 pounds
  • Page Count: 224

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