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{
"item_title" : "Customer Experience (CX) Engineering in Aerospace and Defense",
"item_author" : [" Lynn Phillips", "Mel Hughes", "Stanton Sloane "],
"item_description" : "The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their Best Practices, Outside-In, Customer-Centric approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.",
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Customer Experience (CX) Engineering in Aerospace and Defense : Delivering Winning Value Propositions in a 'New-Game' Landscape
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Overview
The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.
They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.This item is Non-Returnable
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Details
- ISBN-13: 9781665754897
- ISBN-10: 1665754893
- Publisher: Archway Publishing
- Publish Date: March 2024
- Dimensions: 11 x 8.5 x 0.81 inches
- Shipping Weight: 2.31 pounds
- Page Count: 242
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