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Customer Loyalty and Supply Chain Management|Ivan Russo

Customer Loyalty and Supply Chain Management : Business-to-Business Customer Loyalty Analysis

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Overview

Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat

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Details

  • ISBN-13: 9780367888947
  • ISBN-10: 0367888947
  • Publisher: Routledge
  • Publish Date: December 2019
  • Dimensions: 9.1 x 6.2 x 0.8 inches
  • Shipping Weight: 0.85 pounds
  • Page Count: 144

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