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Customer Loyalty and Supply Chain Management : Business-to-Business Customer Loyalty Analysis
by Ivan Russo and Ilenia Confente
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Overview
Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat
This item is Non-Returnable
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Details
- ISBN-13: 9780367888947
- ISBN-10: 0367888947
- Publisher: Routledge
- Publish Date: December 2019
- Dimensions: 9.1 x 6.2 x 0.8 inches
- Shipping Weight: 0.85 pounds
- Page Count: 144
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