{
"item_title" : "The Early Advertising Scene (RLE Marketing)",
"item_author" : [" Harden B. Leachman "],
"item_description" : "Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising. ",
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The Early Advertising Scene (RLE Marketing)
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Overview
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
This item is Non-Returnable
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Details
- ISBN-13: 9781138989092
- ISBN-10: 1138989096
- Publisher: Routledge
- Publish Date: December 2015
- Dimensions: 9.21 x 6.14 x 0.54 inches
- Shipping Weight: 0.8 pounds
- Page Count: 256
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