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Engaging Brands : A Customer-Centric Approach for Superior Experiences
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Overview
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.
This item is Non-Returnable
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Details
- ISBN-13: 9781138587014
- ISBN-10: 113858701X
- Publisher: Routledge
- Publish Date: May 2020
- Dimensions: 9.21 x 6.14 x 0.58 inches
- Shipping Weight: 0.87 pounds
- Page Count: 258
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