menu
{ "item_title" : "Engaging Brands", "item_author" : [" Michela Addis "], "item_description" : "How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding.Using extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/13/858/698/1138586986_b.jpg", "price_data" : { "retail_price" : "233.99", "online_price" : "233.99", "our_price" : "233.99", "club_price" : "233.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Engaging Brands|Michela Addis

Engaging Brands : A Customer-Centric Approach for Superior Experiences

local_shippingShip to Me
On Order. Usually ships in 2-4 weeks
FREE Shipping for Club Members help

Overview

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands.

Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding.

Using extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.

This item is Non-Returnable

Details

  • ISBN-13: 9781138586987
  • ISBN-10: 1138586986
  • Publisher: Routledge
  • Publish Date: June 2020
  • Page Count: 258

Related Categories

You May Also Like...

    1

BAM Customer Reviews