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Lightning Strategies for Innovation : How the World's Best Firms Create New Products
Overview
Willard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more--in order to influence and promote the innovative process.
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Details
- ISBN-13: 9780684863979
- ISBN-10: 0684863979
- Publisher: MacMillan Publishing Company.
- Publish Date: December 1993
- Dimensions: 9.02 x 6.02 x 1 inches
- Shipping Weight: 1.35 pounds
- Page Count: 380
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